CERTIFICATE IN DIGITAL MARKETING ( S-4-M-DM )

• Module 1: Introduction to Digital Marketing

  • Understanding digital marketing landscape in India
  • Importance of digital marketing for businesses
  • Traditional vs. digital marketing approaches
  • Types of digital marketing channels (SEO, SEM, Social Media, Email, etc.)
  • Measuring success with key metrics and analytics

  Module 2: Website Design & Development Basics

  • Importance of website in digital marketing
  • Website design principles for Indian audiences
  • Understanding basic website development concepts (CMS, UX/UI)
  • Optimizing website for search engines and mobile devices

  Module 3: Search Engine Optimization (SEO)

  • On-page and off-page SEO fundamentals
  • Keyword research and selection strategies for India
  • Local SEO for targeting Indian audience
  • Technical SEO considerations for website optimization
  • Website speed and mobile-friendliness

  Module 4: Search Engine Marketing (SEM)

  • Google Ads platform and campaign creation
  • PPC (Pay-Per-Click) advertising concepts and bidding strategies
  • Targeting options for reaching Indian users
  • Tracking and optimizing SEM campaigns

  Module 5: Social Media Marketing (SMM)

  • Leading social media platforms in India (Facebook, Instagram, YouTube, etc.)
  • Creating engaging content for Indian audiences
  • Social media advertising options and targeting
  • Influencer marketing strategies for effective reach

  Module 6: Content Marketing

  • Content creation strategies for various digital channels
  • Content formats (blog posts, videos, infographics) popular in India
  • Content distribution and promotion techniques
  • Content marketing for lead generation and conversions

  Module 7: Email Marketing

  • Building an email list and segmentation strategies
  • Creating effective email marketing campaigns
  • Email automation tools and best practices
  • Measuring email marketing success

  Module 8: Mobile Marketing

  • Importance of mobile marketing in India
  • Mobile app marketing strategies
  • SMS marketing and its effectiveness
  • Location-based marketing and targeting

  Module 9: Analytics & Reporting

  • Google Analytics and basic tracking implementation
  • Analyzing website traffic and user behavior
  • Reporting and interpreting digital marketing data
  • Using data to optimize campaigns and strategies

  Module 10: Case Studies & Industry Insights

  • Analyzing successful digital marketing campaigns in India
  • Understanding specific marketing strategies for different industries
  • Emerging trends and future of digital marketing in India

10TH PASS